Sharp product managers appreciate the need to understand their markets and focus on the activities that will position their products to meet the market needs. In this episode of the Product Management Pulse, Michael talks with Stacey Weber about how to ratchet up your success as a product manager during difficult economic times. Stacey talks about the importance of staying focused on the market, talking to customers, and listening to what they have to say. Those who do will be well ahead of their competition.
Michael and Stacey also discuss important ways to classify your markets (customers, evaluators and potential buyers) and strategies for obtaining information from each. Ultimately, the more you know about your market, the better prepared you will be to succeed.
You can contact Stacey at Pragmatic Marketing.