Creating sound and profitable product strategy is a key responsibility of product management. Because they deal with inputs and information from so many sources, product managers must proactively seek out and refine information that will lead them to create products their markets want to buy. In this episode of the Product Management Pulse, Michael and Ivan Chalif — the “Productologist” — discuss three keys to successful product strategy:
- Listen to your market
- Proactively plan for product success
- Create a vision
Ivan also discusses the importance of usability design, especially for product managers who work with B2B software. He also gives a fresh perspective on what executives can do to improve product management in their organizations.