The Craft of Product Management

The process of becoming a successful product manager shares many elements of learning a craft. In this episode, Michael talks with Bob Corrigan about topics somewhat off the traditional “beaten path” to product management. Bob shares how he came to product management through the sales/SE ranks, and how product managers can work better with sales. They discuss the ‘craft’ aspect of product management. Until recently no universities had programs focused on product management. As a result, most PMs are there because they learned the skills from a mentor or someone else who helped them learn the craft. Perceptive product managers look for opportunities to train and develop newcomers in the trade.

Bob and Michael discuss how three jewels of Taoism apply to product management:

  • Compassion
  • Moderation
  • Humility

They also discuss how product managers can and should lead their companies to success.

You can read Bob’s musings on his excellent blog ack/nak.
Also check out Bob’s new podcast, The Bob Swami Show (guaranteed to make you laugh).

 
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1 comment so far ↓

#1 Jim Holland on 02.27.09 at 2:49 pm

Having worked with and laughed with Bob, his perspective is realistic and by any means “everyday.” The road to product management takes many paths, and most are successful when they realize as Bob stated, we understand what customers are looking and kicking out products that solve problems that are pervasive, and people will pay money for. Bob’s diverse experience and sense of humor make the journey of product management more fun and worth the trip.

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